One of the great things about the internet is that it's easier than ever to have your say about things. Put up posts on social media, blogs or reviews and potentially your views will be seen by a worldwide audience.
    However, being persuasive means doing more than firing off Tweets as the impulse takes you. Look at the derision President Trump's brought on  himself, and the ammunition he's handed to his detractors by not checking for typos. It always pays to spend a little time shaping wha...
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